The chances are if you’re reading this you have either written your first book, about to have your book printed or you have a printed book and you’re looking to increase sales. Not everyone is going to have a huge marketing budget to put into their book but don’t worry, we have compiled a list of 5 simple ways you can increase the exposure of your book and in turn increase sales.
1. Create a website
This should be one of the first things an author should be thinking about even before their book is finished. Having a website for not only your book, but you as an author is a great way to start to build up a following of your work. You can post regular blog posts to drive traffic and future readers to your website. A simple way to get started with a website is to visit www.godaddy.com. They have plenty of services to help anyone create a perfect website.
2. Create social media pages
Social media is an important way to reach potential readers and share your work with the world. Facebook and Twitter are two great platforms for authors to use to build up a fanbase and to create a large following. For Facebook, you will need to have a personal profile and then create a Facebook Page for either you as an author or for your book. You will then be able to add updates and news to your Facebook page to keep your readers up to date and keep them interested in you and your book. Instagram can be another great platform to build awareness of your book and yourself as an author but it will take a bit more time and effort depending on what genre you are in. As Instagram is primarily an image-based social media platform, boring images will not work. You will have to be creative with what media to put on your profile. Some great Instagram profiles to follow are; Summersdale Publishers Alarm Eighteen and The Emma Press
3. Create an email list
An email list should follow on from your website and social media pages. Offering your readers a free chapter or two for their email address is priceless. Not everyone wants to take a chance with a first-time author so offering them a free chapter or two is a great way to get them hooked on your book. Plus with their email, if you have a second book lined up then you can send out some emails to your whole email list at once letting them know of your new book. To get started with creating an email list you can go to MailChimp and then head over to Nick Stephensons blog post “What do I put in my emails” for some fantastic ideas.
4. Paid promotion (Facebook)
This is something which you will have to think long and hard about. Paid promotion can be a great way to get your book in front of many people but it can cost a lot of money if it is not done correctly. You will want to have your email list created before any paid promotion is put in place in order to maximise your return on investment. With paid promotions such as Facebook, you can promote your book through advertisements on Facebook or other social media platforms, offer them a free chapter or two to get their email on your list. With your reader’s email address, you could offer the rest of the book at a discounted price, follow up for their opinions of the book and even promote upcoming books if you think they will appeal to them.
5. Guest post on other blogs
Guest blogging can be a great way to increase exposure for your personal brand and build up your fanbase. You will want to contact other bloggers and website owners that are in your niche that have a good following and offer them some content in return for a link to your website or your social media profiles. Ideally, you will have a list of topics that you could write for them along with content on your website to show off your knowledge in your niche. From these guest posts, you will be able to have your contact information for your website and social media pages that people can follow in they like your content.
6. Engage with your readers
Lastly, and the most import is to engage with your readers and build a community in your topic or genre. Make your readers feel like they are in your inner circle and they will keep coming back for more.
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